DTED | Cre8ivedge - Creative Brand Agency

DTEDadmin2020-07-04T05:30:33+00:00

Department of Education, Employment, Science & Technology

DTED Campaign – Teaser Skating

DTED Campaign – Teaser Videogame

DTED Campaign – Teaser Camping

DTED Campaign – Reveal Ad

DTED Campaign – Posters – Videogame

DTED Campaign – Print Advertisement – Camping

DTED Campaign – Magazine – Reveal

DTED Campaign – Bus Shelter – Skating

The challenge:
The Department of Economic Trade and Development of South Australia wanted to ensure that the students realised the importance of Mathematics and Science in their early years and how they could be a part of the Department if they took the subjects up in their Universities.

The insight:
From the research results, we realised that a lot of children had a number of interests but none were ‘looked upon’ as career paths or there wasn’t enough information for them to make an informed decision on how their interest could lead to a suitable career.

The idea:
So we decided to work on a campaign idea that resonated with not only the children themselves, but the parents and teachers as well. We found three real stories of kids that were interested in everyday ‘kids’ things that translated into full blown careers and took them to the three audiences with the campaign line “there’s more to it than you think”. This phrase had a few underlying meanings to the word. For example, there’s more to the ‘child’s interest, there’s more to the profession, there’s more to what they can do, there’s more to the department and finally, there’s more to the Queensland government, than you think.

Grant Davidson
Creative Director

Gareth Hopkins
Copywriter

Megan Thompson
Copywriter

Christopher Rodrigues
Art Director

Scott Deakin
Art Director

From:
Christopher Rodrigues’ portfolio