7-Eleven Learning Campaign

7-Eleven Learning Campaignadmin2020-06-30T10:35:02+00:00

Learning@7-Eleven Logo

Learning@7-Eleven Campaign – Sushi

Learning@7-Eleven Campaign – Doughnuts

Learning@7-Eleven Campaign – Slurpee

Learning@7-Eleven Campaign – Pie

Learning@7-Eleven Campaign – Brochure Cover

Learning@7-Eleven Campaign – Brochure inside

Learning@7-Eleven Campaign – Screen Animation

The challenge:
We were asked to develop a Learning Brand and a Campaign to launch 7-Eleven’s new learning modules.

The idea:
We developed a 7-Eleven pencil to represent ‘Learning’ within 7-Eleven and then created a Logo using this pencil. We then used this pencil to develop a poster and screen animated campaign using 7-Eleven products, Sushi, their very famous Slurpee, the Pie and their Doughnuts.

Post that, we also developed all their print documentation for the Learning module.

The result:
The screen animation and posters were received very well and awareness about the launch of the new learning modules got the attention it required, to get people signing up for their courses.

Christopher Rodrigues
Creative Director

Sourabh Challaria
Animator

Nikolai Pretner
Designer

Our involvement included:
Creative Direction
Art Direction
Design
Copywriting
Animation
Account Management
Illustration
Photography