Scribbles Cafe

Scribbles Cafeadmin2020-07-04T05:28:01+00:00

Scribbles Cafe Logo

Scribbles Brand Brochure

Scribbles Cafe Letterhead

Scribbles Cafe Launch Day Flyers

Scribbles Cafe Loyalty Cards

Scribbles Cafe Employee Uniforms

Scribbles Cafe Employee Uniforms In-situ

Scribbles Cafe Menu

Scribbles Cafe Menu In-situ

Scribbles Cafe Launch Day Balloons

The challenge:
Crepes Cafe, settled in the heart of Southland Shopping Centre, wanted to rebrand and change their name to the target the young children. Our challenge was to develop their branding strategy and launch the brand within the shopping centre.

The insight:
The most frequently visited demographic in that area of the shopping centre were parents with young children. And so we chose to give the brand a very casual look and feel and went down the route of developing a doodle style illustration for the Brand Logo and calling it Scribbles Cafe Southland.

The idea:
The Brand Logo was developed off a doodle style illustration and we used that to develop the rest of their collateral including their menu. We launched with an entire day of drawing competitions. One every hour, for children of all ages. Since they were located quite close to the cinemas we developed a promotion offering 2 movie tickets as prizes, for every winner within the hour.

The results:
The launch day was a massive success. Sales soared through the roof. They were busy from the first drawing competition, with 725 children participating throughout the entire day.

Christopher Rodrigues
Creative Director

Our involvement included:
Creative Direction
Strategy
Art Direction
Design
Copywriting
Illustration

Services provided:
Branding
Graphic Design